[PET] Privacy economics: evidence from the field

Sören Preibusch Soren.Preibusch at cl.cam.ac.uk
Mon Mar 12 16:22:49 GMT 2012


We have now completed the largest laboratory and field experiment ever in
privacy economics:

> One in three Web shoppers pay half a euro extra for keeping their mobile 
> phone number private. If privacy comes for free, more than 80% of 
> consumers choose the company that collects less personal information.

There is a blog post for a high-level summary and the full report is
available for download:

 
http://www.lightbluetouchpaper.org/2012/03/12/privacy-economics-evidence-fro
m-the-field/
 
http://www.enisa.europa.eu/activities/identity-and-trust/library/deliverable
s/monetising-privacy

Sören



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